Checked Fabric: Tick
Luxurious Tailoring: Tick
Heritage Chic: Tick
Sensible Length: Tick
Would the Queen Wear It? Tick
Its hardly revolutionary but we love DAKS and here’s why…
DAKS became famed in the 1930s for the self-supporting trouser – Britain was finally free of the suspender and the elastic waist-band was born!
DAKS has got a Royal Warrant and has collaborated with the likes of Phillip Treacy, and Jimmy Choo, this makes the brand both super cool and also super posh!
Since every designer from Coco herself onwards has at some point tried to claim the tweed checked two-piece why the hell would DAKS look elsewhere for inspiration?
It is in situations like this that I like to think on the artist Damien Hirst – darling of the art world and revered member of YBA notoriety when he was pickling animals in formaldehyde. When, however he tried to branch out, do something a bit different, a bit crazy, dare I say it, a bit like painting, the press turned on him!
The moral of the story is this:
Stick to what you know
Play to your fans
Plasticise sharks and always, always buy your tailored checks from DAKS.
Coz if it ain’t broke, why fix it?